從亞太地區、歐洲、北美、拉丁美洲、中東、俄羅斯和非洲的1000多個私人旅行規劃者、個人和機構的抽樣中,出現了以下的趨勢: 自COVID-19爆發以來,三分之二(64%)被調查者表示,他們已經從客戶那裡接受了旅行的預訂,其中超過 50% 的訂單將於 2020 年 12 月之前進行,而在已經預訂的航空旅行中,39% 是國內旅行,27% 是國際長途旅行.
美國 Ovation Travel 的Andrew Steinberg也補充道,大多數高端客戶都在尋找別墅產品,因為它提供了一個乾淨、私人控制的環境.
根據Meryam Schneider(VP of Marketing & Partnerships at Altiant )的數據,這種”綠色環保”的旅行新願望已經擴展各個角落,從時尚和奢侈品到旅遊,這表明許多人現在在購買時都會考慮這些因素,調查樣本來自英國、美國、法國和中國580多名富裕消費者組成,他們發現了一些關鍵點,特別當旅遊業重新全面展開時,毫無疑問,在英國、法國和美國等進步國家,自COVID-19啟動以來,綠色生活的增長急劇增加,這表示消費者在心態上發生了重大轉變,特別是未來消費可持續性,環保,大自然等“綠色旅遊”的強烈願望.
“ILTM 產品組合每年舉辦一次活動,讓豪華旅行的代理商和供應商聯合起來,建立聯繫與學習的管道,當然還有彼此開展業務.現在,每個 ILTM 活動的目的比以往都更加重要,現在我可以自信地說,在前方的一系列正確環境下,我們將在 ILTM 提供行業所需的活動,”Gilmore 總結道.
The world’s largest portfolio of luxury travel events – ILTM has revealed the results of international research among their global luxury travel agents. Timed to coincide with the ease of lockdown in many parts of the world, the objective was to understand the key drivers and the early trends of how, where and when wealthy consumers plan to start travelling again.
“The ILTM portfolio hosts the world’s most influential private travel designers, and retail travel agencies every year. We wanted to gauge their views to establish how the world of luxury travel will work for the rest of 2020 – after all, their clients are the ones who hold the answers,” said Alison Gilmore, ILTM Portfolio Director.
From a sample of over 1000 private planners, individuals and agencies across Asia Pacific, Europe, North America, Latin America, Middle East, Russia and Africa, the following trends were some that emerged.
Luxury Travellers are already setting new trends with 59% personal travel advisors saying that their clients are wanting information on luxury automobile travel as their preferred choice for their first holidays shows a trend for domestic luxury travel as a priority in the early stages of the return to leisure trips.
Brittney Magner of Royal Travel & Tours in the US commented: “My clients are in contact constantly to ask what is open and what is safe – they are keen to go where and when they can as soon as possible. As the luxury travel market rebuilds outside the US, many of my clients are flying domestically, but also driving to explore our own country in the most affluent way.
Gilmore added: “These first trips will be closer to home as families start to come together again, and the research also showed a preference for private villas too. Shorter trips were also preferred meaning there could be more of them as the opportunity to “catch up” occurs.
Melissa Rotson of Colletts Travel, UK commented: “In the last 10 days, business has really started to grow again – HNW clients are wanting to make fast decisions and are choosing familiar resorts and destinations although flexibility is of course key.”
When asked what their top choices would be for their next leisure trips, respondents chose
Beach Escapes, Family Travel, Private Villas, Natural Wonders, Road Trips, Cruises, Cultural & Unique Excursions/experiences. At the same time over 20% showed preferences to focus on sustainability, and conscious travel with health and wellness related travel itineraries also featuring as a first choice.
And Andrew Steinberg of Ovation Travel also in the US added: “Most high-end clients are looking for villa product as it provides a clean, private controlled environment.
The survey also outlined how agents believe the keys to encourage client bookings are: the availability of a vaccine, the lifting of travel bans and borders opening, health, security and safety standards (both in flight and at hotels) the relaxation of quarantine/self-isolating, and the flexibility of booking and cancellation terms.
“This unprecedented covid-19 crisis led to equally unprecedented responses including some key demographic shifts, one of which being the acceleration and adoption of green travel.”said by ILTM’s new resident consumer analyst, Meryam Schneider of Altiant.
Based on our data, this new desire to ‘go green’ has extended to all corners of luxury consumerism, from fashion and luxury goods to travel, suggesting that many people will now take these factors into consideration when purchasing,
And of course, with this new world awareness brings the reaffirmed need for travel experts, able to advise people who are now much more concerned with sustainable options and quality experiences. All this provides the travel community with a clear direction on what post-COVID-19 clients will be looking for when they eventually return to travelling and holds great promise for the industry’s future.
“The ILTM portfolio holds its events annually to put agents and suppliers of luxury travel together to connect, network, learn and of course do business with each other. Now more than ever the purpose of every ILTM event is to create that connection and I can now confidently say that, with the right set of circumstances ahead of us, we Cannes(!) and will deliver the event that the industry needs this December at ILTM,” concluded Gilmore.
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